MARKETING PROPOSAL 2025

Who We Are

We’re Tandem—a boutique, creative agency based in Newport, Rhode Island. We specialize in making brands shine online through creative storytelling, eye-catching visuals, and smart strategies that drive results.

We’ve had the privilege of working with some of Rhode Island’s most recognizable names, including The Newport Mansions, The Ocean House, South County Tourism, Discover Newport, and Kiel James Patrick. Our local roots and experience in tourism and hospitality give us a unique perspective—and a lot of love—for helping destinations stand out.

At Tandem, we’re all about bringing fresh ideas to the table, creating content people want to share, and building connections that keep audiences engaged. We’re creative, collaborative, and committed to making your brand as exciting online as it is in person.

A Fresh Approach to Social Media & Content Creation

Our Vision for The Norman Bird Sanctuary

We’re here to make the Norman Bird Sanctuary feel as alive online as it does in person—to channel that sense of adventure, discovery, and purpose into every post.

The goal? More awareness. More engagement. More support for conservation.

Here’s how we’ll do it:

  • Create a social media presence that feels just as adventurous as the sanctuary itself. Think stunning visuals, first-hand experiences, and immersive storytelling that brings people in.

  • Make conservation and education compelling. Through shareable content and engaging narratives, we’ll show how Norman Bird Sanctuary isn’t just preserving land—it’s shaping how people experience and protect nature.

  • Reach new audiences—hikers, families, young donors, and outdoor enthusiasts—by making the sanctuary feel welcoming, exciting, and essential.

  • Strengthen community and donor engagement by making conservation efforts personal, relatable, and inspiring.

With Tandem as your partner, Norman Bird Sanctuary’s voice will be bold, adventurous, and deeply connected to nature—a brand that speaks to people who love the outdoors and want to protect it. Through sharp storytelling, strategic content, and an authentic, nature-driven approach, we’ll make sure Norman Bird Sanctuary isn’t just a place people know about—it’s a place they feel a part of.

Services Overview

Content Strategy + Development

A strong social media presence starts with purposeful, engaging content that feels fresh, relevant, and true to Norman Bird Sanctuary’s mission. Through strategic planning, trend-driven execution, and high-quality visuals, we’ll create a content experience that inspires adventure, sparks curiosity, and builds a deeper connection to nature.

What’s Included:

  • Monthly Content Calendar: A strategic, pre-planned schedule of content, ensuring consistency and alignment with key events, trends, and brand messaging.

  • 6–8 Unique Instagram Reels Per Month: Eye-catching, trend-driven videos designed for engagement and sharing.

  • 1/2 Day Shoot: On-site video filming designed to capture dynamic and engaging footage.

  • UGC style - Organic feel for better social performance.

  • Trend Research & Execution: Staying on top of what’s working and incorporating it into the content strategy.

  • Editing & Post-Production: Professional editing for polished, high-quality content that stands out.

  • Repurposing Content: Utilizing existing materials—such as bird cam footage, old photos, and user-submitted videos—to create fresh, engaging content that extends the lifespan of your media assets

  • Showcasing Key Themes: Highlight conservation efforts, educational programs, special events, hiking  trails, and research. 

Advising: Budget and Resources

Smart marketing starts with strategic budgeting and resource allocation. We’ll work closely with you to develop a feasible annual marketing budget, identify funding opportunities, and ensure every dollar is spent effectively to maximize reach, impact, and long-term growth.


What’s Included:

  • Annual Marketing Budget:

    • Work with NBS to determine a feasible annual marketing budget.

    • Advise on strategic allocation of marketing and advertising budget 

    • Advise on funding and underwriting sources aligned with marketing efforts, eg.  Google Ad Words, etc. 

  • Advertising Budget:

    • Determine which advertising avenues would be best for the organization.

    • Help develop advertising strategy, budget, and rollout.

Social Media Growth and Engagement

A thriving social presence is about building community, not just posting. With Instagram as the focus and thoughtful cross-sharing to Facebook, we’ll foster engagement through daily interaction, strategic collaborations, and compelling content that inspires support for Norman Bird Sanctuary’s mission.


What’s Included:

  • Daily Monitoring & Engagement: Actively managing comments, messages, and mentions to foster interaction and ensure no opportunity for engagement is missed.

  • Community Engagement: Responding to followers, sparking conversations, and building an engaged online community.

  • Cross-Promotion with Community Partners: Encouraging collaborations with sponsors, nonprofit organizations, donors, and aligned businesses to expand reach and visibility.

  • 3-4 Posts Per Week: A balance of reels and static posts to keep content fresh and engaging.

  • Facebook: Cross sharing the Instagram content onto the NBS Facebook account.

  • Active Story Posting: A mix of reshares, original content, and informational posts throughout the week to drive real-time engagement.

  • Creative Brainstorming: Quarterly strategy meetings to generate fresh ideas and align content with marketing goals.

  • Performance Tracking + Reporting: Monthly performance reports with insights on growth, engagement, and impact to refine strategy and improve results.

Timeline

Contract Period: March 1st, 2025 - December 31st, 2025

Schedule Overview

Week of February 17th: Finalize Contract and Begin Onboarding

Week of February 24th: Meeting to Setup Accounts, Brainstorm/Plan for the Spring

March 1st: Begin Creating Content and Social Media Rollout

March - December 2025: Ongoing Monthly Deliverables

December 2025: Final Month of Contract, End of Year Review

Pricing Recap

10 Month Contract - $25,000

Billed Monthly at $2500/month

Why Tandem?

We’re more than just a service provider—we’re your creative partner. With a strategic approach, high-quality visuals, and engaging content, Tandem ensures your business stands out online and attracts the audience it deserves.